Ayoub creates and facilitates development programs for individuals, partners, teams, and organizations; advises executives on strategy and leadership; and helps boards work more effectively.

He serves clients in the GCC, Europe, the US, and South Asia, including senior executives, board directors, physicians, educators, foundation directors, engineers, and entrepreneurs.

In his practice, Ayoub strives to cultivate a safe learning environment, to co-create leadership programs with his clients, and to find avenues for immediate and relevant impact. He invites his clients and teams to dynamically manage the polarity of group and individual development and calls their attention to the systemic forces that shape behaviors, relationships, and culture.

His curricula focus on self-knowledge, self-mastery, interpersonal dynamics, critical thinking, complexity, and adult development theories. His work draws on problem-solving and design-thinking techniques to design and facilitate top-team conversations around strategy and organization. His facilitation increasingly brings about dynamics of power, diversity, belonging, and influence.

Ayoub’s training includes interpersonal and diversity dynamics at the Stanford Graduate School of Business, adult development theory and applications with the Growth Edge Network and the Leadership Circle, community and conflict facilitation with Processwork UK, somatic coaching and systemic constellations with Mobius Executive Leadership Trainers.

Previously a management consultant at McKinsey and Company, Ayoub advised clients on strategy and organization, led economic development and real-estate engagements, and conducted economic research at the McKinsey Global Institute.

Ayoub holds a MBA from the Stanford Graduate School of Business, a joint Master’s degree in Energy Economics from the Colorado School of Mines and the French Petroleum Institute, and an Engineering degree in Applied Mathematics and Mechanics from the Ecole Polytechnique in France. He speaks Arabic, English, and French.