And how it can transform your organisation
Each of us has a desperate yearning for meaning and purpose but very few of us find it or are able to live it out in the organisations we work for.
In Why Purpose Matters, Rodney Howard and co-author, Nicholas Barnett, explain how organisations can discover their purpose and then through an authentic and sustained leadership commitment, embed it in their culture and make it their new way of organisational life.
Ultimately, this book is about transformation that shapes a whole new organisational identity from the inside out and adds new focus and energy to employee endeavours.